FEATURE | Our Commerical Director Talks Business
Mike Ranson, National Care Group’s Commercial Director, was recently interviewed by Caring Times on the topic of finding the balance between business success and progressive pathways.
The care sector faces major challenges as it works to strike a balance between building successful business models while ensuring the people it supports can progress through the care pathway without becoming ‘stuck’ in the system. Mike discusses how it could be seen as a double-edged sword as to how a company in the social care sector fulfills its commitment to providing the highest levels of support, and move towards the aims of the Building the Right Support Action Plan, while still being a profitable business.
Mike told Caring Times how it is a social care provider’s duty to take concrete steps to unlock a person’s potential and not leave them on a long-term track that is not improving their life or prospects and ensuring people keep moving on a pathway that is right for them is essential to clear the way for much-needed capacity.
It’s about helping the right people, at the right time, and in the right location.
National Care Group’s model is designed to guide the people we support to develop skills and strategies, and in turn gain greater control over their own lives, reducing dependency on statutory services. Providing a defined progression model gives reassurance to the people in our support, their families, and their support circles. It can make it less daunting for a person to move on from one type of accommodation to another – it offers them consistency and understanding.
Mike mentions how the successful progression of the people we support is also our success. If a provider can deliver these outcomes for individuals, then more people will want to work with them and that will lead to long-term sustainability, growth, and commercial success. Our progression model at National Care Group allows us to release our organisational reliance on retaining people. Our model should improve a person’s independence rather than increase their dependency – or our dependency on them.
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